Domains > What is a Domain Name?
What is a domain name?
Each computer has a unique address on the Internet which
consists of a long complicated string of numbers called an
IP Address (IP means Internet Protocol). This
string of numbers makes IP addresses hard to remember.
The Domain Name System (known as the DNS) allows a domain
name (a familiar string of letters) to be used in place of
an IP Address.
A domain name is simply your way of protecting your business,
company and trade names in the online world and it stops unauthorized
entities taking your valuable asset - your image, identity
It's like a business or company registration online and
is the key that opens the door to your online world.
It is important to secure your domain names even if you
do not have a web site.
If you decide to establish a web site or homepage later
on for your business then your domain name truly becomes so
much more - your web address on the Internet, a unique map
is a unique reference or locator for your customers both locally
Domain names are increasingly becoming a valuable branding
tool / commodity for any corporation or enterprise.